Alison’s background is in product management and marketing communications for both large and smaller businesses, bringing practical experience of exhibitions, technical information, press relations and marketing communications. As an experienced practitioner she develops high level marketing communications strategy and deliver key technical and developmental coaching, but is equally comfortable supporting clients behind the scenes by producing high quality client material against short deadlines. Direct, supportive and practical, Alison is valued by clients for her innovative and dynamic solutions focused approaches.

Alison’s coaching style is similarly solutions focussed, helping clients examine options, assess their motivation, self-belief and appetite for change and take responsibility to execute their actions, frequently helping people navigate a career transition whether it’s preparing for a new role, or even determining what the role should be. She enables individuals determine their “personal currency” of transferable skills helping coachees prepare for the rigours of job search, creating persuasive CV and personal profiles and interviews. Alison is also highly valued by the clients she works with to develop their potential and her personal satisfaction comes from seeing her clients’ enthusiasm, competence and confidence grow through their sessions.

 “My confidence has grown significantly since having coaching, my vocabulary has grown and I am able to express myself more clearly. In a meeting last week someone said to me that they could see a change in me, they could see I have more enthusiasm and I am positive at every task I undertake.” – KC, Telecoms


Alison holds a degree in Biochemistry and Chemistry and whilst she fell into marketing early in her career, she leverages her technical training in helping her to truly understand the product offerings of her clients. Alison was recently awarded a Masters with Distinction in Solution Focused Thinking and Leadership from the University of East Anglia (Lord Ashcroft International Business School), holds her ILM Level 7 coaching qualification and is an accredited user of the TMSDI® Team Management Profile helping individuals and teams work more effectively together. Alison has worked with the University of Hertfordshire/Herts Business Link as a mentor for their Small Business Programme helping individuals set up their own businesses.


Alison started her career with a biotechnology company quickly gaining a reputation for troubleshooting and fixing problems whilst exhibiting her customary “can do” attitude. From there Alison joined a vitamin manufacturing company and further expanded her skills portfolio before being invited to join a young conference and exhibitions’ company. Whilst there, Alison ran various exhibitions learning about industries as diverse as betting shops and catering and launched a new concept show helping businesses improve their profits.

Alison was then headhunted to join electronic giant, Philips to run their Marketing Communications function within their medical systems division. A high pressure multi-faceted role, this involved running major international product campaigns and large conferences and exhibitions internationally. Alison’s ability to add value to desired outcomes enabled her to take on additional roles to lead the company’s technical writing team and their installation and maintenance engineers.

Alison was one of the founding partners in JA Consulting and has subsequently completed a wide range of assignments for companies of all sizes in oil & gas, telecoms, aerospace and defence and hi-tech. Examples of Alison’s work include: significant coaching & training of communications professionals, devising and implementing a year-long rolling mentoring programme within a big 4 accounting practice; producing brochures, proposals, posters, exhibition plans, web sites and e-communications for clients. She has been especially involved with developing communications elements surrounding the defence industry’s through life capability management (TLCM) initiatives.