Here’s the second batch of questions to set you thinking about how to evaluate how effective your account plans are.
Having an effective account plan is a great start for building long term business relationships. Here is the first of two short pieces with questions which we think will enable you to check how effective your account plans are.
We often get asked how modern-day category managers think, and what is it about their practices that can create such tension in customer-supplier relationships. Here, David Atkinson discusses the complex subject of professional procurement and how Sales Account Managers can improve their negotiation strategy.
What strategies do your Sales Account Management teams have in place to win your next contract? How do they work with sophisticated procurement departments? In this blog post we discuss three of our top tips for building successful sales relationships with the ‘professional buyer’.