Energy: oil, lubes and fuels

For many years JA Consulting has helped oil, lubricants & fuels suppliers devise and implement business growth strategies nationally and globally.

Our expertise includes benchmarking, sales territory re-organisation, price increase strategies, management development programmes, sales skills development for business managers and account handlers plus project implementation.


What we do

Primarily we’re asked to focus on…..

  • Sales efficiency: determining how the whole sales process is managed to optimise the return on investment in sales.
  • Sales effectiveness: from large set piece workshops through to one on one coaching of CEOs, sales directors, sales managers and strategic account managers. In many cases we end up helping account teams devise a win strategy and then help them manage the implementation of that strategy.
  • Sales profitability: typically maximising customer and business profitability making sure that you get a price that reflects the true value you are creating for a customer.
  • Offer development: working with marketing and sales teams to take their customer understanding to create a distinctive, often innovative, offer that typically goes way beyond the ‘product’.

In addition, our interventions are backed up with coaching support from a number of consultants who specialise in helping aspiring leaders reach the next step in their leadership development.