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Learn more about Key Account Management (KAM) with this free downloadable white paper

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Effective Key Account Management (KAM) boosts business growth.

Key Account Management (KAM) is a strategic approach that focuses on understanding and satisfying the needs of a select group of valued customers to drive long-term loyalty and profitability.

In short, KAM plays a significant role for everyone in an organisation, from C-level to any and all customer interacting roles.

What you learn from this white paper

  • Why key account management matters in B2B sales.
  • How you can incorporate key account management into your B2B strategy – 10 essential components to put into practice.
  • Where organisations go wrong and how you can avoid making the same mistakes.