OUR APPROACH TO SALES EXCELLENCE
When you unlock your sales team’s full potential, growth is more than just an aspiration.
Sales Excellence
Sales transformation is not a one-time fix; it’s an ongoing commitment to efficiency, effectiveness, and excellence.
For long-term success, organsations need a structured and strategic process, unwavering commitment from leadership and all levels of the organisation, and a sales team that enhances customer experience by selling smarter.
With JA Consulting by your side, you’ll experience a sales evolution that drives revenue growth, enhances customer experiences, and elevates your team to new heights.
How one firm increased annual sales by 27% in a highly competitive market.
Our client is a leading global SAP implementation consultancy that helps organisations radically accelerate performance and innovation. They challenge traditional thinking and bring new ideas to life.
Read the story
The mistake most people make with achiving sales excellence ...
… is viewing it as a one-time event or a quick-fix solution.
Many organisations focus on immediate changes without considering the need for continuous improvement and adaptation.
Moreover, getting to sales excellence extends beyond reliance on technology and automation.
In reality, successful transformation demands a sustained commitment to refining strategies, leadership commitment, investing in training, and cultivating a culture of excellence and innovation – a truly holistic approach tailored to an organisation’s unique needs.
Successful sales transformation depends on more than just selling better.
It requires getting all the essential pieces aligned.
For instance
- It’s crucial to cultivate a sales culture where individuals are encouraged to take ownership of their work.
- A strong vision is essential, and your team’s motivation must align with your organisational goals.
- Understanding the customer and their buying journey is vital, with a focus on building strong business relationships.
- Your team needs the skills and confidence to engage in the right conversations at the right times, creating business opportunities themselves.
Are you missing sales opportunities?
We’ve worked with many organisations, and often see the same concerns:
- strategy misalignment
- below par sales expectations
- missed revenue targets
- missed sales opportunities
- decreasing market share
- wasted time, money and effort
- growing customer dissatisfaction
Our consulting helps organisations sell more strategically and gain the confidence to grow and transform their business.
Working with our clients, this is how we approach sales transformation
We dive deep into your current sales processes
- What are the current sales processes and people involved in this? (I.e. how does everything interact and work together)
- What areas can be improved?
- What changes need to happen on an organisational level to move all of this forward together?
We develop an action plan for implementation
- We offer pragmatic solutions on an individual, team, and organisational level.
- We agree on the best solutions and changes to be made.
- We work with your team to ensure commitment, especially from leadership.
- We help you implement new strategies, processes, and technologies.
We ensure you can sustain this for the long term
- We give more support and assistance if needed, especially with ongoing monitoring of your sales process.
- We double-check the requirements and ensure everyone's clear on the expected outcomes.
- We pass on the knowledge and skills to enable you to be self-sufficient.
How we help you grow your business
KEY ACCOUNT MANAGEMENT STRATEGY
Not only do we help you identify your key accounts, we help you develop and manage them. The key is to look at the behaviours of your sales team and train them in building client relationships.
Enhance SALES & NEGOTIATION SKILLS
We help turn sales teams into revenue engines by providing sales skills development programmes. From questioning and how to talk persuasively to applying these skills to real-life situations, your team will gain the confidence they need.
BUILD LONG-TERM BUSINESS RELATIONSHIPS
To sell effectively, your team needs to understand the buying process from the customer´s perspective. We focus on helping your team truly walk in customer´s their shoes, so they can provide a better experience and build loyal relationships.
Identify business opportunities
It´s one thing, having the confidence to ask challenging questions, but the key to sales is learning to spot and develop opportunities. We help your team do just that by providing skills training and coaching support.
See our most sought after workshops.
B2B Sales & Negotiation Capability Building
Unlock the selling capability of your team so they can spot and develop their own opportunities.
Even the most professional of professionals find business development daunting, with many avoiding the process as much as possible.
That means you could be missing out on valuable revenue. It’s just about building competence and confidence to spot opportunities and hold the right business conversations.
If you haven’t helped your team learn how to generate business, we’d suggest you start now. You’re missing plenty of opportunities for business growth if you don’t.
Whilst financial performance and margins improved another key outcome was improved team confidence. Teams were more confident in articulating the value they could deliver to their clients which had the result of improving win rates.
Large SAP business
IN OUR CLIENT'S WORDS
"We tried doing this ourselves using our existing sales director resource but that did not give us the degree of change we needed: we found that partners were too dismissive of that resource."
IN OUR CLIENT'S WORDS
xxx
IN OUR CLIENT'S WORDS
xxxx
Sales and marketing re-organisation
One project resulted in the creation of a company-wide process for management of key accounts which is now considered to be market leading.
Sales increased, customer satisfaction went up and the account management team is now considered one of the most prestigious parts of the company to work in.
Individual accounts showed massive revenue increase; in the case of one logistics company operating aircraft, ships and trucks the account manager turned the account from $10m to $100m in two years.
JA helped us develop a powerful framework for delivering sales and marketing development across the entire customer facing businesses. This covered all aspects of marketing and levels of sales activities from retailing to global and strategic account management. In particular, they helped us understand the importance of changing behaviour, and building relationships, particularly for leaders in these areas, as well as the importance of coaching interventions.
Looking back, this was a significant change program which I am glad to say is still very much in place, and something which I am very proud of. I found having a partner in John, to help reflect on the progress, and ask the difficult questions, invaluable.
RW – ex Group VP, global energy business
Add??
ICTW?
WICS?
SUCCESS STORY
How JA Consulting helped RPS build trust and advocacy with their clients, ensure ongoing delivery, and drive recurring revenue.
RPS wanted to provide high-value client experiences at every stage of the buyer journey. To do that, they needed to develop their consultants and connect their marketing and sales across the whole journey. Here´s how we helped them keep the client at the core to create recurring revenue…
SUCCESS STORY
How firms use JA Consulting to teach their audit managers to spot business development opportunities.
For many new managers, business development is scary. But anyone can learn to do it. Here´s how we teach them how to sell and equip them with skills they can immediately apply (one manager of which spotted an opportunity for ~£90,000 worth of new work).
SUCCESS STORY
How JA Consulting increased annual sales by 27% in a highly competitive market.
Without senior consultants actively participating in business development, the ambitious growth aspirations of the company would not have been achieved. Find out how we caused this mindset and habit shift which resulted in a 27% sales increase…
Our mission is to make your change management journey easier, smoother, quicker and more sustainable.
St. James House,
65 Mere Green Rd,
Sutton Coldfield,
West Midlands B75 5BY, UK
© 2025 JA Consulting Limited
GET IN TOUCH
OUR OPENING HOURS
- Monday – Friday:
- 9:00AM – 6:00PM
But that’s not when we stop working. You’ll often find we’ll respond to you out of hours and over the weekend.
SIGN UP FOR OUR INSIGHTS
Sign up for our occasional newsletters, along with other interesting updates from us.