Making Rich Pictures Work - A New Approach To Visualisation

The power of developing a rich picture

The process of developing a rich picture is a fantastic way of getting people onboard with something, while also generating something that they feel they have contributed to. We’ve been doing more of this over the last few months and frankly, the feedback has been outstanding.

Open up conversations

We’ve found that rich pictures open up conversations. This approach helps a group of people both in the development of the picture, and in the use of the result, to communicate complex things to a wide audience. It enables people to raise sensitive issues that are difficult to address when using written or spoken word – people can take ‘harsher’ messages when they’re communicated visually.

Introduce humour to communicate feelings

Using humour to communicate can enable people to express and talk about ‘feelings’ which otherwise often don’t have a place in a professional setting, but which obviously de-rail many ventures.

A new approach to visualisation

The key thing we’ve discovered is this is much more than just the creation of a Rich Picture – we’re suggesting a new approach which puts visualisation of complex problems at the heart of both diagnosing and solving difficult business issues.

It doesn’t replace traditional business consultancy but it’s a critical tool in making the results more compelling and getting a different segment of the organisation involved in the development.

A rich picture on its own won’t solve any problems, but using it as a mechanism to understand what’s going on, and also what the solutions are, unlocks a different approach.

Effective use of rich pictures

We find this works best if you use the rich picture to talk over as you’re discussing, so literally point at particular characters when you’re talking about problems, or solutions that they’re trying to achieve, or about the process of developing it – it helps to draw them into the picture and show them how it can be a communication tool.

John Moss
Managing Director

LinkedIn: https://www.linkedin.com/in/johnmoss1

And a final thought

At JA Consulting we help businesses and individuals take the theory of selling and put it into practice. We’re here to help you learn how to spot and grow business opportunities, how to develop strong and transferable selling skills and how to generate robust account management. To find out more, talk to us, our team is waiting and ready to help.