At JA Consulting Ltd developing our updated value proposition is a hot topic—literally and figuratively—as we prepare to enter new markets. The heart of the challenge? A compelling value proposition is all about how your client perceives value, not how you do. Case in point: When my cycling buddy called last weekend to invite me out for a ride, I surprised him by saying no. I never turn down a ride… so why this time? Simple answer: It was too hot, and a cold beer sounded far more appealing.

Compelling Value Proposition

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When my cycling buddy rang to see if I wanted a ride over the weekend, he was surprised when I answered no!! I never turn down the opportunity for a cycle, so why this time?

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