One of the things that always surprises me in our work in complex sales is the response to this question – ‘have you ever been taught a commercial questioning tool?’
Are you REALLY listening to your clients, or just waiting to speak? After all, you are going to be valued as an adviser for your knowledge and expertise in your specialist area of complex sales, aren’t you? Yes…but no!
Are you leaving valuable opportunities untapped in your B2B sales process? Learn how to do customer journey mapping so you never miss an opportunity again…
In the realm of B2B sales, success hinges on more than just a great product or service. To truly excel, businesses must dive deep into their customers’ journey. This is no longer an option, but a necessity for B2B sales success.
Every business wants to maximise its sales process. What many don’t realise is that it takes far more than just following up with leads and engaging with clients. To get the results you want, you need to understand the buyer journey, who is involved and when, and what they are thinking so you can tap into each stage.
Knowing about the phases of the buying journey is key. Knowing where your customer is in the buying journey is even more critical.
In B2B complex sales we should focus on what matters most to the buyer and less on what matters to the salesperson or the seller’s organisation.