Alison is a passionate advocate for solutions-focused thinking and coaching, boosting confidence and competence in individuals and teams during complex change initiatives. With a background in product management and marketing communications, she brings extensive business experience across diverse industries, enabling her to troubleshoot problems and offer practical solutions. Alison is dedicated to helping organisations implement change effectively, understanding the challenges leaders face, and working with them to enhance their preparedness, skills, and confidence.

As an experienced and qualified coach, Alison works with a wide range of clients, viewing her role as a catalyst for progress. She employs a purposeful coaching approach, helping coachees clarify their goals and using an adaptable framework supported by specific questioning to achieve them. Pragmatic and practical, she uses various models and tools to turn thoughts into actions, creating a relaxed yet focused environment where coachees can explore solutions safely. Alison listens attentively, reflects on what’s being said, and helps coachees connect their experiences to new approaches.

Alison holds a degree in Biochemistry and Chemistry and whilst she fell into marketing early in her career, she leverages her technical training in helping her to truly understand her clients’ product offerings. More recently, Alison was awarded a MSc with Distinction researching the relationship between successful organisational change and coaching.