Why Key Account Management (KAM) should play an active role in your B2B strategy. Sharing best practice and how KAM can be incorporated in an actionable and long-term way.
Are you leaving valuable opportunities untapped in your B2B sales process? Learn how to do customer journey mapping so you never miss an opportunity again…
In the realm of B2B sales, success hinges on more than just a great product or service. To truly excel, businesses must dive deep into their customers’ journey. This is no longer an option, but a necessity for B2B sales success.
Every business wants to maximise its sales process. What many don’t realise is that it takes far more than just following up with leads and engaging with clients. To get the results you want, you need to understand the buyer journey, who is involved and when, and what they are thinking so you can tap into each stage.
Is selling in the virtual world really that different? I thought it might be helpful to expand on why I think some things haven’t changed.
If the CRM system is supposed to be the key tool to helping the sales team close more business, why is it so often considered by sales professionals as an admin chore to keep it up to date?
Find out what it takes to win new opportunties in professional services in this blog from John Moss.