Are you leaving valuable opportunities untapped in your B2B sales process? Learn how to do customer journey mapping so you never miss an opportunity again…
In the realm of B2B sales, success hinges on more than just a great product or service. To truly excel, businesses must dive deep into their customers’ journey. This is no longer an option, but a necessity for B2B sales success.
Every business wants to maximise its sales process. What many don’t realise is that it takes far more than just following up with leads and engaging with clients. To get the results you want, you need to understand the buyer journey, who is involved and when, and what they are thinking so you can tap into each stage.
Change can make a huge impact on an organisation. But, how do you know when is the right time to start implementing change?
A rich picture on its own won’t solve any problems. But use it as a mechanism to understand what the issues and solutions are, and a rich picture opens up conversations.
Are we always clear and consistent on what a strategy actually is and what it is there to achieve? Richard Goodson discusses the importance of having an actionable, goal-orientated business strategy in place and how to avoid common mistakes in strategy development.